Aramis advises eEducation Albert AB on its acquisition of Kids MBA

Following the announcement on 19 December 2022 of the signing of a share purchase agreement between the Swedish listed company eEducation Albert AB and the shareholders of Kids MBA, a company specialising in e-education and the development of edutainment apps, eEducation Albert AB acquired 100% of the share capital and voting rights of Kids MBA on 20 January 2023.

Founded in 2015, Kids MBA has developed an EdTech app that allows children to learn English and Spanish through interactive games. The “Holy Owly” app has over 200,000 downloads and is available to children aged 3 to 12.

The acquisition of Kids MBA offers eEducation Albert AB cross-selling opportunities in the B2C segment by complementing the Junior platform with a curriculum-based product for children learning new languages and creating a premium platform for families with young children. In addition, eEducation Albert AB will be able to leverage Kids MBA’s complementary customer acquisition model, which mainly consists of traffic via App Store / Google Play converted into subscribers (the majority of which are annual subscribers). Cost synergies are also expected to be achieved in the areas of marketing and technology.

eEducation Albert AB is the digital teacher for children, which since 2016 has helped more than 300,000 families with their homework via mobile devices. eEducation Albert AB’s apps are aimed at children aged between 1-16 and cover subjects such as maths, geography, code and literacy. eEducation Albert AB was founded in 2016 with a clear goal: to democratise knowledge through technology. eEducation Albert AB is listed on the Nasdaq First North growth market under the name (ticker) ALBERT.

The Aramis team was led by Anne-Hélène Le Trocquer (Partner) with Gaëtan Le Page (associate) in Corporate, Nelson Da Riba (Partner) and Salomé Saada (associate) in Tax, Frédéric Milcamps (Partner), Cyrielle Fauconnet and Marianne Bréard (associates) in Employment law, Benjamin May (Partner), Barbara Daudet and Cécile Goy (associates) in GDPR/IT/IP.