ARAMIS ADVISES ESSENTIAL PARFUMS AND ITS FOUNDERS ON STYLE CAPITAL’S ACQUISITION OF A MINORITY STAKE IN THE COMPANY
Aramis advised Essential Parfums, the Paris-based niche fragrance house founded by Géraldine and Stanislas Archambault, as well as its founders, on the acquisition by Style Capital, a Milan-based private equity firm specialising in the fashion, luxury and lifestyle sectors, of a minority stake in the company.
Founded in Paris in 2018, Essential Parfums has established itself as a fast-growing niche fragrance house, with a distinctive positioning: placing fragrance and perfumers at the heart of creation. The brand works with some of the world’s most renowned perfumers and offers exceptional fragrances developed through an approach based on transparency, responsible sourcing and accessibility.
This transaction is intended to enable Essential Parfums to enter a new phase of development by accelerating its international expansion, strengthening its distribution and retail network, broadening its product range and developing its organisational capabilities.
As part of the transaction, the founders will retain a majority stake in the company and continue to manage it. The partnership with Style Capital is therefore fully aligned with the entrepreneurial project led by Géraldine and Stanislas Archambault, while providing Essential Parfums with the resources to pursue its international development.
The Aramis team was composed of Dominique Dermerguerian, partner, and Clémence Lecocq, associate.