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Alliance between Tereos and PureCircle for the marketing of high purity stevia extracts and innovative sweetening solutions

30 September 2010
To address major food and beverage companies’ requirements for reduced calorie products, Tereos, global player in sugar, starch based products and alcohol and PureCircle, global leader in the production and marketing of high purity stevia extracts, a natutal sweetener, have formed an alliance for the marketing of high purity stevia extracts and innovative sweetening solutions combining sugar and stevia. The alliance provides for the setting up of two 50/50 joint ventures, one in France (Tereos PureCircle Solutions) which will market the products across Tereos core markets in Europe and the other in Brazil, a fast growing and exporting market. Tereos was assisted in this project by Aramis, represented by Raphaël Mellerio (partner).

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